According to the just-released Nielsen’s Q3 2018 Total Audience Report, smartphones are the biggest gainers in terms of media consumption.
The usage of mobile devices surpassed live and time-shifted television viewing in Q3 2017, the trend continues again this year with the gap now widening further.
The total percentage of time spent on mobile among 18 to 34-year-old(s) has jumped from 29% to 34% since the past year.
Since the increase in mobile media consumption came at the expense of TV viewing, a major chunk of attention is diverted towards Youtube – the leading online video platform.
The Mobile Internet Phenomena Report, Feb 2019 by Sandvine – a networking equipment company based in the US – found that Youtube is now responsible for 37% of all mobile internet traffic.
The study also revealed that Facebook constituted only 8.4% of the mobile traffic, far behind the video mogul, on par with Snapchat which constituted 8.3%.
If the numbers ever supported a genuine pivot-to-video, this would be it.
Shipments of phones priced above $600 in China grew 10 per cent in 2018, data from research firm Canalys shows. By contrast, the overall market shrunk 14 per cent, marking the second year of contraction.
Huawei’s shipments in Europe jumped 55 per cent in the latest quarter and it now has a 23.6 per cent market share, according to Canalys. That’s not far behind Samsung Electronics and Apple which saw small declines in shipments.
This story was originally published on WNIP.