If you shared your Netflix password, you should be worried

Published: January 15, 2019
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This picture taken on September 11, 2014 shows the on-demand internet streaming media provider, Netflix, on a laptop screen and on a smartphone in Stockholm.
PHOTO: AFP

This picture taken on September 11, 2014 shows the on-demand internet streaming media provider, Netflix, on a laptop screen and on a smartphone in Stockholm. PHOTO: AFP

A British company, Synamedia, has unveiled its latest software at CES 2019, enabling streaming services to track shared passwords.

The software uses artificial intelligence to track the shared password on Netflix and other popular video streaming websites. The software is expected to help companies put an end to sharing of passwords where more people are using the accounts but paying less.

The company is also working on giving operators the facility to take action as well.

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“Using AI, behavioural analytics and machine learning, Synamedia Credentials Sharing Insight identifies, monitors and analyses credentials sharing activity across streaming accounts. Real-time dashboards highlight unusual sharing activity including alerts and trend analysis,” said the company at CES 2019.

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Any online video streaming service will buy access to Synamedia Credentials Sharing Insight which will then assess factors such as the location of the account, where it is being used from and the devices it is being streamed from. The software will then determine the behaviour of the account and whether it is genuine or not.

The next step for companies is that if the observed pattern is suspicious then they can choose to ban the account and suspend its subscription. Or if a family is sharing the account then the company could email asking the main account to be upgraded to a premium account.

This story originally appeared on IndiaToday.

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