2018 year in review: Wrapping up Foodpanda’s success journey

Explore timeline of events that Food Panda hosted in 2018 in order to satisfy foodies nationwide


December 27, 2018

It has been a year filled with scrumptious food, fun and festivities with Foodpanda as they successfully managed to satisfy the foodies nationwide and entertain them throughout 2018 with their amazing deals, exciting events and festivals and engaging food tours.

Pakistan’s most sought after food delivery brand, foodpanda had an interesting round up this year as it ensured that the foodies have a ball all year through, starting with a bright and fun festival called Bites and Vibes.

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The festival started in January in Islamabad and February in Karachi creating a massive hype for the love of food. It revolved around presenting new experiences of food by amalgamating music and food together. The nation loves good food and nothing is better than adding a bit of groovy tunes with it which the brand managed perfectly.

Foodpanda initiated their ‘Good food tour’ with an exciting launch in Karachi in April. The food tour proved to be one of the most revered events as it comprised of a hop on hop off minivan tour where the foodies stopped at unknown restaurants where they savoured the delicacies of Karachi food and gorged on the yummiest dishes across the city. Each course was from a restaurant handpicked by Foodpanda’s team serving the absolute best that Karachi has to offer.

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Right after the massive success of the Good food tour, the initiative was introduced in Lahore and Islamabad and continued to be loved by the residents. The Good food tour kicked off its volume II in Karachi once again July offering restaurants like Tribeca, Chatterbox Deli, Barcelos and others making the foodies want more. The response of the masses was overwhelming as they are expecting it to be an annual ritual.

Foodpanda also collaborated with the brilliant musicians from Kashmir the band and held a flash mob in different universities in Karachi. The university goers rejoiced as they celebrated Independence Day with their favourite band and there was loads of food, of course!

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To be fair, nothing can truly beat the impeccable deals Foodpamda offered it's customers. Over 5500 restaurants gave up to 70 per cent discount and celebrated the ‘Don’t Cook Festival’. The campaign was a hit as top notch celebrities and more that 250 bloggers took part in it concluding the year a great high making new customers bank on Foodpanda more.

Moreover, the brand also decided to go big this year by launching the service in Rawalpindi and Faisalabad in March 2018. In August, Foodpanda was launched in Multan as 150+ top eateries got on board and created a stir.

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Reminiscing the fun campaigns that were held, renowned V-logger Irfan Junejo was taken on board for City launch drives where Irfan went door to door and city by city surprising loyal customers with delicious food and made the videos go viral on social media.

Concluding the year with a bang, Foodpanda lives up to its name of being one of the pioneers in creating extraordinary food service and sustaining its loyal fan base all across the country.

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