A grand launch event was organized by the country’s leading digital communications company, Jazz, to showcase the pilot of a show which is one exclusive initiative in collaboration with a globally renowned travel V-logger, Eva Zu Beck. They have partnered for an enthralling digital travel show called – ‘Eva Travels Pakistan with Jazz’.
The launch event concluded with a panel discussion and a Q&A which included various v-loggers discussing about how such endeavours create Pakistan’s soft image internationally and boost travel disposition connections through digital media. The idea behind this digital series, which will be broadcasted on several mediums, is to help the world understand Pakistan’s cultural exuberance and hospitality.
The first season will comprise of eight episodes in total, with a new episode available for viewing every week on Eva’s YouTube Channel as well as on Jazz’s channel. It will focus on showcasing the beauty and magnificence of Sindh and Balochistan where the local traditions, cultures, customs and cuisine will be highlighted along with various sights and historical places located in the Southern parts of the country.
The show will take you to places in Pakistan, which haven’t caught the eye of the world, yet while giving an outsider’s perspective of things. Viewers will be kept engaged on Jazz’s and Eva’s official platforms to share feedback and recommendations on the places she should visit in upcoming episodes.
Kazim Mujtaba, Head of Marketing at Jazz, discussed the brand’s involvement in the series and talked about how their tagline, ‘Dunya ko Bataa Do’ perfectly aligns with the campaign. Although, Eva had been promoting a positive image of Pakistan even before this venture, Jazz hopes they can help promote a more optimistic image. Jazz has always been an enabler and has provided connectivity to millions. This is why they opted for Eva to be the face of their series because the brand can enable her travel and reach out to millions of people.
Jazz is now giving an opportunity to the people of Pakistan and the world to discover the pristine and precious marvels this land has to offer. I feel grateful that Jazz chose me to be part of such a great initiative. Getting to see and portray the true colours of Pakistan through this series is going to be a great experience, both for me and my digital followers,” said Eva.
Something phenomenal to look forward to! A travel show on a grander, more epic scale than anything you’ve ever seen before in Pakistan. Over the next five weeks, Eva will be travelling through the South of Pakistan, across Karachi, Sindh and Balochistan, in an epic, eight episode travel show. And this is just the beginning. Stay tuned as the first season kicks off on December 17, 2018