Japan Display, a supplier to Apple for the iPhone XR displays is reportedly set to cut down its production of LCDs starting December due to the disappointing sales, reports GizmoChina.
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The reduction in the production is expected to be about 30 per cent compared to its peak level in November. It will also prove in being a potential setback for the company as it was expecting the sales to break the four-year-long streak.
Japan Display’s overall revenue is 80 per cent when generated through the production of display panels for not just Apple by other smartphone companies too. Majority of its earnings are though dependant on Apple.
Early the company reported its sales forecast growth in the range of 10 per cent to per cent however the numbers lowered to a range of 5 per cent to 15 per cent.
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As per reports, domestic factories are lowering down the output of display panels for iPhone XR while there will be a complete halt to the production for approximately 10 days around New Years’ time.
One possible explanation for the slow demand is that Apple devices are considered something of a status symbol, so an option of buying a so-called ‘cheap’ iPhone perhaps isn’t an attractive proposition in the eyes of many prospective buyers.
This article originally appeared on GizmoChina.
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