Weddings are expensive, even more so in the case of celebrities. Of course, celebrity nuptials can come with an extra high price tag. Luckily, Priyanka Chopra and Nick Jonas have been getting quite a bit of help from their brand partners and respective, lucrative deals.
Remember when the future groom posted a picture of him lounging on a yacht with some Elit vodka from his bachelor party? Matt Kirschner, partner at influencer marketing and experiential events agency Talent Resources, estimates this partnership was worth about $150,000, reported E! News. Now that’s really something!
Of course, some partnerships are more about the brand building than the actual price tag. Kirschner suspects this was the case when it came to the Quantico star’s partnership with Tiffany & Co. Not only has Chopra posted pictures of her diamond sparkler on social media, but she also attended the jewelry company’s Blue Book event in October. Then came the much talked-about bridal shower at Tiffany’s Blue Box Café that same month.
“Well, I’m sure Tiffany is a mix of financial compensation and also product barter or trade, if you will,” Kirschner explains. “For people like Chopra, it’s not just about money. It’s about finding a brand that makes sense for her. She doesn’t need their money. She makes plenty of money on her own.”
Still, without knowing the details of the Bollywood beauty’s relationship with the brand, he estimates their deal is worth “low six figures” with “some sort of barter and trade” situation. “It’s not ostentatious,” he adds. “It looks like it’s been done the right way on her terms.”
Having an organic fit is also important here. Talent Resources’ founder Mike Heller suspects this was the case when Jonas worked with LimeBike to create custom scooters for each of his 11 groomsmen.
“It’s a rapidly growing brand,” Heller says. “It was a great way for them to get their name out there. If Nick got paid for this, it likely wasn’t much or it was in the form of a donation. In this case, it was the right brand and the right talent coming together.”
There’s also speculation that Chopra will wear Ralph Lauren on her wedding day, which would be another natural fit, as well. After all, the two lovebirds wore the designer when they attended the Met Gala together in 2017 and recently attended the fashion icon’s 50th anniversary show as well.
Mind you, sometimes, a brand partnership can be used to spread goodwill, which may have been the reason behind the couple’s signing up for registry with online retail giant Amazon. Even though the registry was worth over $14,000, Chopra and Jonas revealed Amazon was making a donation of $100,000 to UNICEF on their behalf.
“Someone like Priyanka doesn’t just need money,” Kirschner shared. “It’s not a motivating factor when it comes to branding and partnerships. It has to be about the right fit, the right brand. It has to fit with her lifestyle and it has to be a respectful, reputable brand. This might have been a straight charity deal. This might not have been about the money for her. It’s a once-in-a-lifetime opportunity for her and she recognises the value in that.”
Granted, neither Kirschner nor Heller has been involved with these deals, so no one really knows the couple’s financial gain for sure. But it sure seems like both superstars are super smart about their partnerships.
“Overall, I would say they’re taking this opportunity and they’re running with it, not just in terms of financial gain but I think they’re doing more good than bringing in money for themselves,” Kirschner believes.
Guess there isn’t any way one can find out how much they’re making for sure. But it won’t be long now until the big day now and we’re hoping the couple – who recently sold the rights to their wedding pictures for $2.5 million – won’t take too long in releasing them!
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