Knorr Noodles managed to launch one of the biggest TV shows of Pakistan to help kids bust boriyat, by entertaining them with engaging content which not only includes challenging games, but also a lot of fun, masti, hungama along with gifts prizes, music, dances and highly influential celebrities that are key ambassadors of the show. What’s more exciting is that the children who are part of the show can win a trip to LEGOLAND Dubai as the grand prize at the end of the 12 episode season. However Knorr felt that this was not enough. They understood they have the power to bring even bigger change in the life of children.
As a developing country, where the basic rotri kapra aur makaan are what is considered important and education has lost its true value, it is crucial to realise that education is one of the essential keys to socio-economic development. It has the ability to transform an individual’s entire life but for some it is still a privilege. We often forget to acknowledge that every child has the right to education, the right to be able to live their life with dignity and achieve their dreams, even if they cannot afford to dream just because their parents do not have money to pay for their children’s basic education.
Did you know that in Pakistan, about 23 million children are deprived from fulfilling their dreams because they are out of school? 23 million children out of school is an alarming figure on its own. Knorr Noodles recognising the magnitude of this huge social problem instigated a campaign to address this issue nationally. When it comes to kids, Knorr noodles have always thought big on every step.
This Children’s day, Knorr Noodles has joined hands with The Citizens Foundation (TCF) to eradicate illiteracy in Pakistan. By teaming up with TCF, Knorr Noodles will be providing school books for 10,000 children across Pakistan for the entire year. Through this partnership, the brand aims to impart education, empowerment and psycho-social support to the underprivileged children of Pakistan. It wishes to make significant and sustainable advances in the fight against illiteracy so that children, regardless of geography, language, race, class or gender, have the opportunity to fulfill their potential and achieve their dreams through their platform.
But in order to truly move the needle, Knorr needs the entire nation to unite in a fight against illiteracy and to contribute positively by doing their part in the ‘fight for literacy’ and support their noble cause. It is remarkable to be able to change a child’s life with just a click. Knorr has pledged to donate Rs100 to The Citizens foundation each time the video is shared from the TCF's Facebook page. Each share will mean being one step closer to changing a person’s life by giving them the right to education, the right to live their dreams.
By initiating a campaign that tackles illiteracy, Knorr Noodles has proved that not only does it deliver on its promise of entertaining children with its fun-packed game show, but also that it cares for the sustainable development of our present and future generations.
Have you shared the video yet? Share the video and play your part in changing the lives of those in great need. Your one share can make a huge difference to a child’s live; a child who has been deprived of basic education. As a Pakistani it’s our responsibility to take Knorr Noodles heart-warming initiative forward and change the lives of those in great need. These children are our future, let’s help them shine.
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