Atlas Autos to invest $20 million in chain production plant

Signs MoU with Japanese Daido Kogyo for producing CAM chains for Honda bikes

KARACHI: With an overall investment of around $20 million, Atlas Autos (Private) Limited has inaugurated the DID assembly plant in Karachi, established in technical collaboration with Daido Kogyo Company, Japan, for the assembly of chain drives and CAM chains for Honda motorcycles.

Atlas Autos CEO Suhail Ahmed and Daido Kogyo Vice President Hirofumi Araya inked a memorandum of understanding (MoU) for studying and establishing a new joint venture in Pakistan.

The new company plans to invest $20 million over a period of three years with the aim of producing products for Pakistan, utilising the Atlas Group’s business expertise in the country and Daido’s technologies in relation with motorcycle chains.



Atlas Group President Aamir H Shirazi, Daido Vice President Hirofumi Araya and Embassy of Japan Counsellor for Economic Affairs Yuji Tokita were present at the inauguration ceremony.

Honda motorcycles are highly localised and only chains and carburetors are imported. Now with chain manufacturing in Pakistan through the establishment of the new plant, Honda bikes will further be localised, which means it will alleviate some pressure on the country’s import bill.



Atlas Honda is the market leader in the motorcycles segment in Pakistan. It sold 1.15 million bikes in the last fiscal year. Its nearest rival is United Motors, which sold 0.4 million bikes in the same period.

Published in The Express Tribune, October 30^th, 2018.

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