Few brands can claim that they speak for an entire country. Fewer still can claim that they reign in the hearts of an entire region. Rooh Afza has managed to do both and has time and again proved itself to be "the King of Drinks".
Hamdard’s Rooh Afza was deemed the national drink of Pakistan right after its inception in 1906. Whether at iftar or sahoor, in desserts or as beverages, the refreshing and fruity red syrup has remained the number one choice of people of Pakistan across all age brackets and backgrounds. However, apart from just delivering on taste and quality, the brand has taken upon itself to work for projecting a more progressive and dynamic image of Pakistan in international circles.
Rooh Afza once again made headlines on Pakistan’s 71st Independence as it flashed the flag of Homeland in both Canada and United Kingdom. The London Underground comprising of various Tube Stations displayed Green flag, whereas the famous Eaton Centre glimmered with colours of patriotism and passion.
Reaching out to the Pakistani diaspora in these metropolitan cities the campaign aimed to reignite the feelings of patriotism for Pakistan. People thronged around the two landmarks during the course of the animation and viewed, with amazement, the colours of the Pakistani nation. Red and green hues dominated the night and helped in creating a charged atmosphere that radiated excitement and patriotism.
The complete version of the animation was released across all social media platforms on September 29, 2018. The successful execution of a campaign of this magnitude by Hamdard’s Rooh Afza was enabled by RG Blue Communication. Being one of the leading digital advertising agencies of Pakistan, it continues to revolutionise the advertising landscape through creativity and innovation.
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