With over 10 years’ experience, Nauman Arfeen has made a mark in Pakistan’s fashion industry. Having started out at a young age, Arfeen learned the art of wrapping the perfect turban. After establishing his groom’s wear label, Naushemian, the brand has continued to grow and is now among the top brands available locally. We play a round of Toss Up with the designer to find out more!
How and when did you decide you wanted to be part of the fashion industry?
I made the decision of stepping into the fashion industry 10 years ago. I was a retailer at the time and wanted to do something new and innovative. And so, I did my first muse show ‘Raven’ at FPW back in 2009.
Where do you draw inspiration from?
My inspiration usually comes from nature, our daily life and issues pertaining to society.
What is more important to you, trends or individuality?
Be individual and it will turn into a trend. Be practical and wearable, that’s my policy.
Your favourite trend from this season?
Pastel hues are trending this season.
How would you describe your design philosophy?
Be simple, comfortable and wearable.
One international celebrity you’d like to dress?
Canadian Prime Minister, Justin Trudeau.
You’re currently working on your bridal collection for 2018. Can you tell us anything about it?
‘Baabul’ – a collection very close to my heart. The collection aims to bring forward the bond between a father and his daughter. Set in hues of deep maroon and hints of dull gold and pistachio green, the collection adds a traditional touch and is perfect for brides of this generation.
How will the upcoming bridal collection be different from your previous collections?
It’s traditional, classical yet trendy and hip. It caters to the youthful brides of our generation, while bringing back the taste of our ancestors and customs. It’s something very new and creative.
How do you want to bring about a change in the local industry through your brand?
By bringing back the traditional attire of our country. Simple sherwanis, dhotis, kurta shalwars and turbans etc.
What edge does Nauman Arfeen have over his competitors?
By being unique, our fine stitching and intricate hand embroidery.
Future plans for your brand?
I want my brand to be worn not only by the elite but also by the common man.
Your favourite thing to do when not working?
Travelling, exploring the world and being inspired.