Chefling Kitchen: Home-based food supply helps empower women

Madiha Hammid's business aims to make women more economically independent

ISLAMABAD: In a bid to empower women and give them a platform to run a home-based food business, an Islamabad based female entrepreneur has launched a project titled 'Chefling Kitchen.'  Madiha Hammid, who is heading Chefling Kitchen, said that her business has increased the chances of making women economically independent, adding that Chefling Kitchen also serves the purpose of connecting the talented home-based workers to offices, organisations, events, etc.

"The start-up adds value to the work by training female chefs  in various ways; teaching them specific kitchen guidelines, methods of standardising recipes, essential hygiene considerations, nutrition value and health-related considerations that a home based cook needs to keep in mind," she added. She stated that as the Keto diet is a popular trend these days, home based chefs are trained to provide Keto meals on demand too.

Rabia Tasneem, a home based chef said that this start-up has definitely empowered home chefs. “As I started cooking with Chefling Kitchen and I am able to contribute towards my children's fee and pay my home bills,” she said.

She further added that this is a very innovative idea for unemployed women who are not educated enough to work in offices. A happy customer Shoaib Khan shared his experience and said that it is an excellent option for those who prefer having home cooked meals at their offices, as it is the healthier option.

Published in The Express Tribune, September 2^nd, 2018.