Adnan Qazi, a coveted music video director and fashion photographer who has a number of stellar works to his credit, sits with us to talk about his professional journey, the key to success and his newest directorial project ‘Maula’
Where do you draw inspiration from?
For me – life itself is an inspiration. Every day may not be good but there is good in every day.
How did your career unfold?
It took a lot of dreams, dedication and hard work; I believe hard work is the key to everything. We must not forget why we started.
What did you enjoy the most while shooting for ‘Maula’?
The shoot itself overall was a lot of fun; we all lived in one big house like a family. I had to be very strict with everyone so sometimes it felt like I was the headmaster on a school trip, but it was worth it. It was an amazing experience with lots of good memories.
What do you enjoy most, photography or directing?
They are both very different professions but I guess filming has always been my first love and photography is something that I just happened to stumble upon. I didn’t choose the photography life; it chose me.
What has been your favourite project yet?
Working on a Suzuki campaign in Spain, it was high pressure and fast – a blur in my memory but oh-so-fun!
What was your favourite shooting location out for ‘Maula’?
I scouted London’s trendiest spots and found this aesthetically pleasing venue ‘Morell House’ in Shoreditch. The look and vibe were perfect.
In two words, how would you describe your work journey?
Crazy and unexpected.
If you could wish for anything that would come true, what would you wish for?
Who is the one person you would like to work with, that you have not already?
Saba Qamar, I like working with inspirational people.
What advice would you give to someone just starting out in the industry?
Stay focused, work hard and stay positive.
What did you think of ‘Maula’ when you were first approached for the song?
When I was first approached by Farhan for this song I instantly said yes! I’ve known Farhan for a very long time and we’ve always spoken about working together so when the opportunity presented itself I knew it would work.
What was the best part of 2017 for you?
My directorial debut, I was given the opportunity to direct a promotional song for Arth –The Destination.
Are there any exciting projects in the pipeline for you?
Lots of exciting stuff, including my own film! You guys must keep an eye out.
What has been your personal key to success?
I believe in the motto ‘work hard play hard’. I give my all at work and party just as hard.
What do you enjoy the most about your job?
The fact that my ‘job’ is something I’m highly passionate about. Not many people in this world can say they do something they love, I’m one of the few lucky ones. I wake up every morning and look forward to doing what I do best.
How did ‘Maula’ move from concept to reality?
After listening to the song and speaking to Farhan I immersed myself in my creative process. I saw a vision of Kiran, the song’s female lead, walking through rain and began working on a storyboard which would work well with the theme of the song.
Can you describe a typical day at work?
I’m a night owl, all my best creative work manifests late at night. I would say the days leading up to a shoot are late nights but once we start the physical work it’s all about the early mornings.
What are some common myths or misconceptions about your profession?
It’s an easy ride – trust me it is not! It takes hard work, dedication and passion. Plus a good team to work with.
Is it harder to get started or keep going?
Keep going, anyone can be good at the start but to keep that momentum and building takes some serious nerve and patience.
How do you unwind?
I love doing karaoke, I’ve been told I sing well *chuckles*, hanging out with friends and I thoroughly enjoy going to the beach, even in winter.