Most Brazilians uninterested in upcoming World Cup

Published: May 25, 2018
LOST IMPORTANCE: 66% of Brazilians have little or no interest in the upcoming World Cup, while 14.5% don't even know where it's taking place. PHOTO: AFP

LOST IMPORTANCE: 66% of Brazilians have little or no interest in the upcoming World Cup, while 14.5% don't even know where it's taking place. PHOTO: AFP

RIO DE JANEIRO: Three weeks to World Cup kick-off and the Brazilians are downbeat, underperforming, and generally hangdog — Brazilian fans, that is.

Their team may be hot, steamrolling Latin American rivals in the qualifiers and gunning for a record sixth world title in Russia. But the yellow-shirted fan base is decidedly blue.

Souvenir sellers report slow business. Newspapers obsess over the state of superstar Neymar’s health. And the ghosts of the disastrous 2014 World Cup lurk.

According to an opinion poll by the Parana Institute, Brazilians are bullish about the actual football, which starts mid-June.

Two thirds think the “selecao” are favourites to lift the trophy and 35% see Neymar as likely to be player of the tournament, compared to 30% for Portugal’s Cristiano Ronaldo.

The problem, pollsters say, is not many Brazilians care.

Sixty six per cent have little or no interest in the upcoming championship, while 14.5% don’t even know where it’s taking place.

“There’s not the same level of enthusiasm as before,” said driver Serafim Fernandes, as he shopped in soccer-mad Rio de Janeiro’s teeming Saara market.

Fernandes, 62, blamed the economy for the lack of passion. It’s only now edging from a record-deep, two-year recession, made worse by a corruption scandal tearing through the political elite. “People are really suffering,” he said.

Four years ago, when Brazil hosted the World Cup, wall paintings and streets emblazoned in yellow and green sprouted around the nation well over a month before anyone touched the ball.

The enthusiasm was linked in part to the fact that the tournament was on home soil. But street painting, flag hanging and murals are an old tradition and the decorations’ absence so far this year is glaring.

In Rio de Janeiro, there’s even a threat to the staging of the 40-year-old World Cup street party known as Alzirao.

The biggest fan festival in the city is usually set up far in advance, attracting tens of thousands of people. This year Alzirao has yet to show any signs of life after losing its sponsor, the drinks giant Ambev.

“We are fighting to make the event possible after Ambev’s disappointing attitude,” organizers said in a statement.

At one of the many Rio de Janeiro stores selling Brazilian football kits, shopkeeper Paulo Santos Silva said he was being “prudent” about buying stock ahead of the tournament.

“Before, you could order 5,000 shirts, knowing they’d sell. Now you risk ending up stuck with them, so you buy 100, sell them, buy 100 and if we win a game buy 200,” he said.

Silva, 60, says the economic slowdown isn’t all that’s spooking him. There’s the “shameful” exit from the 2014 event, that 7-1 semi-final apocalypse against Germany. “It’s engraved on Brazilians’ memory,” he said gloomily.

But Ledio Carmona, a leading commentator on SporTV, says the gloom and doom is over the top.

Carmona says that once the action starts in Russia, Brazilians will be cheering as loudly as ever.

Fernandes, browsing for a good deal on one of the famous yellow shirts in Saara, agrees.

“We really need it a lot. We’ll get into it,” he said. “If they win, the people will forget everything else.”

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