KARACHI: Telenor Pakistan bagged four awards at the 8th Pakistan Advertiser Society (PAS) awards Ceremony.
Telenor Pakistan won the ‘best in telecommunications in Pakistan’ award for its ‘vogon’ campaign and the award for ‘best in PR’ for the media campaign on ‘tax rationalisation’ with Media Matters as campaign partners.
Continuing with its innovative methods of communication, Telenor Pakistan primarily focuses on digital as a mean of effectively communicating with its customers.
This resulted in the company winning two additional awards and being the only operator to feature on Google’s YouTube ads leaderboard for its ‘jo har Pakistani chahay’ communication and an episode from Pakistan’s first online movie ‘oye kuch kar guzar!’.
Through the VOGON campaign, Telenor stayed true to its ambition of designing communication, which is contextualised to the real needs of their customers.
“We are overjoyed on bringing home prestigious PAS Awards that show our commitment towards extending the benefits of telecom and digital services to the people of Pakistan and maintaining our thought leadership position in the industry.” said Telenor Pakistan CEO Irfan Wahab Khan.
Published in The Express Tribune, April 19th, 2018.