GroupM launches 3rd most powerful global agency in Pakistan

GroupM, the leading media investment management company in Pakistan and globally, launched its 3rd most powerful global agency, 'MediaCom' in Pakistan on 7th April.

Fouad Husain, CEO GroupM Pakistan unveiled the news at the MediaCom launch event.

“All agencies of GroupM have a unique culture that reflects our GroupM Vision. At MediaCom we believe that everything starts and ends with our People. This is the cornerstone of our ‘People First’ Philosophy’. Our four global behaviours – Know It, Push It, Share It, Do It, are manifested in all our offices in the global network empowering our employees to reach their full potential giving the BEST to our clients and creating waves in the industry!”, Husain said at the launch event.

MediaCom will be led by Kashif Malik who has over 17 years of experience, currently holding the Managing Director’s office at MEC.

“Ecstatic to be given the opportunity to head MediaCom. An agency that has been named Adweek Global Media Agency of the Year, ranked number 1 Agency network in Gunn Media 100 – shows us the opportunities, growth and learning that will cultivate in the Pakistani industry through MediaCom!” said Malik.

Top personalities from the media, advertising, showbiz, and brand fraternity were at the unveiling. The creation of a MediaCom operation will provides clients with significant advantages by working on the new global planning approach.

Clients will also be able to leverage parent company, GroupM’s specialist expertise, providing a more comprehensive service in areas such as digital, programmatic buying and analytics.

“We are extremely excited about the launch of MediaCom that will help in enhancing the image of GroupM and will help us and our clients further grow," GroupM EXCO stated.