PIA adorns aircraft with national animal Markhor logo

Published: April 6, 2018
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“Markhor is a national animal which is a fighter and does not lose heart in the hard time as he has courage to climb the mountain regardless of the difficulties. PIA will also touch the heights in the same manner." PHOTO: EXPRESS

“Markhor is a national animal which is a fighter and does not lose heart in the hard time as he has courage to climb the mountain regardless of the difficulties. PIA will also touch the heights in the same manner." PHOTO: EXPRESS

KARACHI: The Pakistan International Airlines (PIA) has introduced a new livery with its logo and design to include a painting of the Markhor, the national animal which inhabits the mountainous regions of the country.

The Markhor will be visible on the aircraft tail, while the cockpit of PIA planes integrates the Pakistan’s flag, accompanied by PIA – written in English and Urdu.

Adviser to the Prime Minister on Aviation Sardar Mahtab Ahmad Khan inaugurated the new livery of PIA on Friday in Islamabad.

The country’s flagship carrier has taken a progressive step to rebuild its image in the world and it is a gradient endeavour to rebrand PIA which highlights our commitment to the preservation of the Markhor, said the adviser.

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President and CEO PIA, Musharraf Rasool Cyan along with other officials of PIA and Civil Aviation, including Secretary Aviation, Irfan Elahi, Chief Operating Officer, Zia Qadir Qureshi, Chief Commercial Officer, Bilal Munir Sheikh, Chief Technical Officer, Amir Ali and Chief HR Officer, Asma Bajawa were present on this occasion.

“Official logo of PIA has been changed with the image of national animal Markhor and administration of the national carrier constantly trying to achieve the target to make PIA a top of the list airline of the world,” said the CEO PIA, adding that they are trying to upgrade the level and standards of given facilities and are approaching different proposals and strategies to get success.

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The PM’s adviser said, “We have introduced world class facilities for the local and international fights and it is our foremost commitment to win the hearts of our passengers.”

He said he appreciates the efforts to rebrand the image of PIA and this strategy is practiced worldwide.

“Markhor is a national animal which is a fighter and does not lose heart in the hard time as he has courage to climb the mountain regardless of the difficulties. PIA will also touch the heights in the same manner”, the adviser added.

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Reader Comments (6)

  • Farooq Ahmed
    Apr 6, 2018 - 8:16PM

    Focus is not on core issues plaguing PIA, this was an unnecessary additional cost.Recommend

  • Mahmood Haider
    Apr 6, 2018 - 10:07PM

    Is this some kind of truck art
    Not impressed, may go down as one of the worst liveries Recommend

  • Muzaffar Javed
    Apr 7, 2018 - 3:35AM

    Looks a lot like Qatar Airways logo. Not original!Recommend

  • Abid
    Apr 7, 2018 - 7:32AM

    Privatise PIA… And you wont need this costly gimmickry to prove that you are improving. Recommend

  • A.Halim Khan
    Apr 7, 2018 - 10:31AM

    A marvelous Job done under the able leadership of Sardar Mehtab Abbasi sb. We ardently request to plug corruption & kickbacks coupled with stringent control of CRC affairs.Recommend

  • common Pakistani
    Apr 7, 2018 - 1:36PM

    Great design!!!
    Praying to ALLAH that following sentiment is imbibed by all related to PIA, ameen:
    Markhor is a national animal which is a fighter and does not lose heart in the hard time as he has courage to climb the mountain regardless of the difficulties. PIA will also touch the heights in the same manner
    Pakistanis need to turn around their situation for the better.Recommend

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