MUMBAI: Bollywood star Katrina Kaif has secured the top spot in a list of popular Bollywood actresses outside India, according to a study.
She is followed by Pari starlet Anushka Sharma, Highway actor Alia Bhatt, Ki & Ka star Kareena Kapoor Khan and Dilwale actor Kajol.
The findings are a part of a consumption trend study done by Spuul, a video-on-demand (VOD) streaming platform for Bollywood and regional movies.
The report is based on a demographic data and consumption pattern which resulted in interesting insights about what Indians and Indian diaspora are viewing.
As per the study, Diljit Dosanjh is the most popular Punjabi actor outside India. Neeru Bajwa finds the second spot in the list, followed by Jimmy Shergill.
Punjabi movies are also popular on foreign shores, with the highest consumption in Australia followed by the US, New Zealand, the UK, Pakistan and Canada.
Tamil movies have more popularity and its viewership is the highest in the US, followed by Singapore, Malaysia, the UAE and the UK.
The study says that 50 per cent of consumers of video-on-demand content fall in the age group of 25-34 years, followed by 21 per cent in 34-44 years and 20 per cent in 18-24 years of age. Of this, 80 per cent are male.
Subin Subaiah, CEO, Spuul, said, “Last year, we saw high demand for Punjabi, Telugu, Tamil, Kannada and Malayalam movies. This year we aim to make Bhojpuri, Marathi and Bengali movies accessible to all as we see it getting more popularity.
“Simultaneously, we are working towards upping the ante in terms of our technology to create superior customer experience.”
The data in the report was gathered from January 1 to December 31, 2017 from more than 40 million registered Spuul users in India, Australia, New Zealand, the UK, the US, Singapore, Malaysia, Thailand, Indonesia, Philippines and the UAE.
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