LAHORE: Punjab Information Technology Board (PITB) presents Pakistan’s first tech centered festival. ‘The Mix’ will be held on November 11 and 12, 2017.
A major initiative of PITB, The Mix will be an experiential zone focusing on engaging the public through the advancement and excitement of technology. It will be a two-day extravaganza held at the Al Hamra Cultural Arts Complex in Lahore.
PITB has done extensive planning for this festival that spans over two days. The Mix is jam packed with activities that include AR/VR, 3D gaming, music, food, heritage, health, finance, fashion, media, kids section, digital libraries, art and theater etc.
All these pavilions are activated through instruments of technology to give you a look and feel of life in a purely digital space.
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Supporting PITB in presenting this festival is the Information and Culture Department of Punjab, Information Technology University Lahore and Kinetic Pakistan.
“Technology is enabling and disrupting everything in Pakistan and all of that comes together at The Mix, so come find your mix,” encourages PITB Chairman Dr Umar Saif as he welcomes all of Pakistan as part of the event.
Both the days will end with concerts to be performed by Abdullah Qureshi and FACE Music Mela, which will bring Qawalistan and Bakshi Brothers among others, he adds.
Entrepreneurship Director Nabeel Qadeer, along with his team, has designed this festival to promote experience based learning and give a platform to change makers using technology. PITB encourages people to bring tote bags and refillable bottles and be a part of this tech picnic with their families.
Another exciting highlight of the festival is the arrival of a delegation from Austin, Texas as part of PITB’s Plan9-ATX-PAK programme.
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PITB has invited international venture capitalists, leading tech-preneurs, champions for social change, celebrities of the cricket world, artists and designers who are creating an impact through their work. They will be featured in talks that can be a motivation for the audience.
The Mix is going to be an opportunity for ten startups to be part of the experience. They will showcase their breakthrough technology in front of thousands of people.
People can attend the festival by buying a ticket for a minimal charge of Rs250 which can be bought online through bookme.pk or on the spot. One ticket includes all activities spanning the two days of the event.
Published in The Express Tribune, November 8th, 2017.
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