‘Blush’ – Following the footsteps of the Spice Girls

Will the latest musical bid from Asia to tap into the key Western market survive?

HONG KONG:

They’re a long way from being the next Spice Girls or Pussycat Dolls, but five Asian women are hoping to take the world by storm in what is being billed as the first pan-Asian girl band.

Blush is made up of five girls hailing from the Philippines, India, China, Japan and South Korea who beat hundreds of other pop star wannabes during a talent search across Asia last year.

After surviving weeks of grueling training and an elimination process, the five are ready to make a big splash on the music scene - both in the East and the West - as they prepare for the release of their first single in May.

“We are hoping we can get global and touch everyone’s heart out there with our music,” Alisha Budhrani from India said, as she took a break from dance practice in a Hong Kong studio.

“We are really happy that all of our countries can come together through music and we could go out there to show the diversity of Asia, how wonderful it is as a whole.”

“We have really different cultures, languages, dialects and there are all kinds of crazy things going on in Asia,” said a self-assured Alisha, breaking into laughter with the other four girls, aged between 18 and 28.

The group’s bid for superstardom may be a long shot, but they have been supported by an A-list of Los Angeles-based producers who have worked with top names like Lady Gaga, the Black Eyed Peas and Beyonce.

“Each one of these girls can be a superstar on their own,” Steve Schnur said from his Los Angeles studio through Skype, alongside co-producer Darrell Brown, who has worked with Bon Jovi, Faith Hill and LeAnn Rimes.

Schnur has produced over 150 soundtrack albums and worked with Florence and The Machine, a British band nominated for best new artist at the Grammy Awards this year.

“Each of them blend together to create something we have never experienced before. It’s not the same old girl band, boy band phenomena,” Schnur said.

The girls were in Hong Kong to prepare for their debut album after winning a place in “Project Lotus”, a talent programme led by a former Disney executive who wants Blush to be Asia’s music ambassador in the West.

“It started with a very simple question of why there has never been an Asian singer that made it big in the West,” said “Project Lotus” producer Jon Niermann, the former president of Disney in Asia Pacific.

“We want them to take on the world’s stage successfully, we want them to be a very successful group, we want them to achieve the top hits in America, in Europe,” he said.

The latest bid from Asia to tap into the key Western market comes after many previous attempts by Asian artists that have fallen flat.

The band - named Blush to reflect the members’ feminine, fun, innocent and sweet side - has recorded six songs so far, mainly pop.

Blush have yet to set a date for the release of their as yet untitled album but an eight-episode television programme, “Project Lotus”, which documented the selection process, will air around the world from late April.

The girls, who recently performed at the Hong Kong Sevens rugby tournament, are eagerly awaiting the chance to play their music on the world stage.

“I am excited but a little bit nervous,” said 25-year-old Korean Lee Ji-Hae, a law graduate who is living her dream as a singer.

“I cried a lot in the beginning, I missed home. But the girls helped me a lot and we spend so much time together,” she said. “We are from different countries but the same dream connects us together.”



Published in The Express Tribune, April 23^rd, 2011.