KARACHI:
SAP has launched the new version of its Business Intelligence (BI) and Enterprise Information Management (EIM) business solutions software in Pakistan, aimed at allowing organisations to assess and act on large volumes of data more efficiently.
At the launch of the 4.0 releases of BI and EIM from the Business Objects portfolio, SAP Country Liaison Manager Hassan Jamal said, “Pakistani companies should realise that until they invest in technology, they cannot be successful in the local market.” He, however, informed that this realisation was slowly settling in, with companies spending money on such technologies and solutions, which have benefited them.
Talking about the significant increase in demand for such solutions, he said, “Till last year, we received up to 10 enquiries regarding our solutions on a weekly basis. Now, we are receiving more than double that figure.”
“What is new in our software is that other than the mobile and socially-enabled aspects, it enables us to work in real-time,” said Jamal. Speaking to The Express Tribune, he gave an example of how the real-time aspect could help companies. “If you are connected with your warehouses and your distributors in real-time, you can ensure your product never runs out of stock.”
He added that this feature was vital for industries such as pharmaceutical companies, and said, “There are so many options available; if your product is not on the shelf, the customer will opt for an alternative. That is something every company would wish to avoid.”
Published in The Express Tribune, April 22nd, 2011.
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