PHOTO: PUBLICITY
Sadaf Fawad Khan may have long been touted as the other half of one of Pakistan's most iconic media titans – or the industry’s ‘most luscious chocolate cake’ that relentlessly infused his flavours in a way that permeated Bollywood’s air - but now she glistens profusely under her very OWN light, and I couldn’t be more satiated at the notion of it.
PHOTO: PUBLICITYConsequently, there was bound to be a flurry of exhilaration on my part with the advent of SFK Bridals and Silk by Sadaf Fawad Khan.
The promising yet self-effacing fashion designer, amid all her craftiness and glory gave me a quick take of everything ‘Sadaf’. She’s unquestionably a force to be reckoned with:
PHOTO: PUBLICITY1) Her go-getting resilience...
When did you decide to choose fashion designing as a career and why?
Five years back I let go of a 9-5 life routine to attend to the growing needs of my family. Fashion had been of pivotal interest to me and therefore, a personal venture made sense - and fit right into the plan. I think it was the best decision I made in order to stabilise my work-home balance and actually broaden my own horizon.
PHOTO: PUBLICITY2) Her muse is our muse...
Does Fawad help you out creatively in any way? Are you inspired by him since he's a fashion icon himself?
I certainly bounce my ideas off of him. He has impeccable aesthetics and a critical eye so his feedback is always valuable. He is definitely an ideal muse!
PHOTO: PUBLICITY3) She's elegantly subtle...
The designs you created are no doubt swoon-worthy, but who and what was your stimulus while creating such designs?
The designs are very motif oriented as I prefer to play with negative spaces versus all-over worked garments. I have taken some inspiration from the tree of life motifs which you’ll see in our collection alongside abstract floral patterns. The colour palette is enthused by the shades of a night sky with the sighting on a moon bow - a rare lunar rainbow.
PHOTO: PUBLICITY4) She's straight-up candid...
How do you stay up to date regarding everything fashion?
Social media is enough to update you on just about everything these days. It’s the quickest update.
PHOTO: PUBLICITY5) She lives in the moment...
Where do you see yourself in next ten years?
Can’t say at the moment. Definitely ahead of where I stand now!
PHOTO: PUBLICITY6) She's self-effacing...
How would you describe your personal style?
It’s definitely understated.
PHOTO: PUBLICITY7) She gives credit where credit is due...
Who are your favourite local and international designers?
Many local designers are doing terrific work these days. Elan, Zara Shahjehan, Faraz Manan , MUSE would definitely top my list. With regards to international designers, Sabyasachi to me stands unparalleled.
8) She's not shy of taking names...
Who are your favourite models? What actors/actresses would you like to dress?
I’ve worked with several models in my previous collection. Mehreen (Syed) has been the face of my pret and bridal collections so she stands important in the list of faves. The recent assortment for my bridal week showcase was shot with Yasmin Hashmi - a relatively newer face but it worked like magic.
PHOTO: PUBLICITY9) She's not afraid to own her errors...
What was the biggest rookie mistake you made when just starting out?
My greatest error would probably be that I made a lot of extra small (XS) sizes and a bunch of sleeveless outfits for our first-ever pret collection. Now we’re careful at integrating a variety of different styles.
PHOTO: PUBLICITY10) She's self aware...
What role do you think social media plays in fashion today?
It undoubtedly makes the competition fierce - and that's not a bad thing!
11) She's a risk taker...
What was your chief fear when going out and starting your own line?
I don’t think I’m afraid of things such as criticism or even failure. One experiments, one learns. You need to literally be brave to accomplish anything. Risks will always be there.
PHOTO: PUBLICITY12) She's all about promoting confidence...
How do you want women to feel when wearing your clothes?
Confident and comfortable, when they see themselves in the mirror.
PHOTO: PUBLICITY13) She's ridiculously humble...
There’s so much pressure for designers to come out with their greatest collection - season after season. What advice would you give to young designers just starting out and hoping to make it in the industry?
With regards to my latest venture, I think I also stand in the same line of those that are just starting out and as I await feedback of the audience at large, I feel one just needs to brave it out. It’s not necessary to compete in an unhealthy manner; do your best and outdo yourself each time. That’s pretty much all one should focus on.
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