The Notepad

The brains behind skincare brand Aura, Fatima Khan shares seven simple skincare tips to maintain a healthy, natural glow with Aura’s 100% natural skin care products

Start fresh!



There’s nothing like getting a good night’s sleep! That’s when your body recovers, allowing you to look and feel energised for the next day. Wash your face with any of Aura’s 100% natural soap bars for an instant pick-me-up! Products I highly recommend are the Activated Charcoal Bar for oily-combination skin and the Goat Milk Bar for dry skin, babies, and people suffering from psoriasis, eczema or rosacea.

Moisturise, moisturise and moisturise!



It doesn’t matter whether you have oily, combination or dry skin. Every skin type needs hydration to maintain skin elasticity and fight sun damage. Aura offers two face oils, revive and restore that can be used in place of a night moisturiser, day cream and even a make-up primer!

Don’t forget the rest of your body!



Moisturise your body daily and protect it from oxidative stress, which causes spots, dullness and dryness. Our Moroccan Argan Oil is a multi-tasking 100% pure cold-pressed oil which provides instant hydration, soothes cracked heels, treats split ends and lightens stretch marks.

Let your hair breathe



Give your hair a break from constant over-heating and chemical use. Hair is precious and needs a lot of nutrients to stay strong and healthy, so on your day off, simply oil your hair with nourishing natural ingredients! Aura’s 100% natural Hair Rescue Strengthening Oil uses 10 locally selected herbs to support long-term hair fall, control hair fall, promote hair growth and leave the hair looking like a million bucks!

Go to sleep bare faced!



The worst thing you can do to your skin is to block your pores. That’s what happens when you don’t remove your make-up before going to bed. Blocked pores can cause pimples, skin rashes, dark spots and even accelerate the process of aging! Aura’s Blackhead Buster Peel-Off Mask is your best friend! This dark as night mask removes grime, controls excess oil, and fights blackheads and whiteheads without irritating the skin.

Healthy skin is a lifestyle



Taking care of your body goes beyond a natural skincare regime. The key to good skin health is good general health, and while there are some things you cannot control (such as medical conditions), you can choose a healthy lifestyle which involves eating on time, eating healthy, drinking a lot of water, exercising and also tapping into your mental health. Yoga is an excellent mix of physical and mental activity that improves blood circulation, relieves stress and boosts the immune system. Tried and tested!

Love the skin you’re in



This isn’t a skincare tip, it’s just a quick reminder to everyone out there who doesn’t feel comfortable in their own skin, to love your body just the way it is! Aura does not promote or sell any fairness and whitening products because at Aura, we celebrate all shades of beauty. I believe the obsession with being light skinned in Pakistan has manifested into a form of bullying, impacting young children and adults who feel the constant need to become fairer, in hopes of looking more beautiful — but beauty has no colour honestly! I believe it is our responsibility as an ethical skincare brand to help shatter these standards of beauty and promote the love for natural beauty — dark, tan or fair!