Condom ad featuring ex-porn star Sunny Leone stokes anger in India
The advertisement features no image of a condom, but stoked outrage for its slogan 'Play with love this Navratri'
Sunny Leone's Play with love this Navratri ad. PHOTO: @DeepakNair1991/TWITTER
AHMEDABAD, INDIA:
Indian authorities tore down dozens of billboards Tuesday after a slew of complaints over an advertisement depicting a former porn star promoting condoms ahead of a major Hindu festival.
The advertisement features no image of a condom, but stoked outrage in conservative India for its slogan "Play with love this Navratri".
In a written complaint, the Confederation of All India Traders accused the condom manufacturer behind the risque ad of taking marketing "to an all-time low".
"This is an immature attempt to boost sales by putting all our cultural value at stake", the traders group said in a statement.
Hundreds flood Kochi streets to catch a glimpse of Sunny Leone
The group took particular umbrage at the link between sex and Navratri, a nine-day Hindu festival of fasting and prayer.
Local authorities in Gujarat, the home state of Prime Minister Narendra Modi, removed the advertisements as controversy mounted.
https://www.youtube.com/watch?v=ynYttokeEQg
Indian authorities tore down dozens of billboards Tuesday after a slew of complaints over an advertisement depicting a former porn star promoting condoms ahead of a major Hindu festival.
The advertisement features no image of a condom, but stoked outrage in conservative India for its slogan "Play with love this Navratri".
In a written complaint, the Confederation of All India Traders accused the condom manufacturer behind the risque ad of taking marketing "to an all-time low".
"This is an immature attempt to boost sales by putting all our cultural value at stake", the traders group said in a statement.
Hundreds flood Kochi streets to catch a glimpse of Sunny Leone
The group took particular umbrage at the link between sex and Navratri, a nine-day Hindu festival of fasting and prayer.
Local authorities in Gujarat, the home state of Prime Minister Narendra Modi, removed the advertisements as controversy mounted.
https://www.youtube.com/watch?v=ynYttokeEQg