People are seen as silhouettes as they check mobile devices whilst standing against an illuminated wall bearing WhatsApp Inc's logo in this arranged photograph in London, U.K., on Tuesday, Jan. 5, 2016. WhatsApp Inc. offers a cross-platform mobile messaging application that allows users to exchange messages. PHOTO: REUTERS
The feature has been speculated for quite some time with WhatsApp finally taking the step and changing the way users will engage with enterprises.
The new pilot program rolled out by the Facebook-owned messaging service tags some accounts with a green check symbol once their contact information is verified.
"If you see a green badge
next to a contact's name, it means WhatsApp has confirmed that the phone number of this contact belongs to a business account", the messaging app said in a statement.WhatsApp rolls out major update for iPhone users
So, if you have a number saved in your address book which is a verified business, it will appear with the name you saved it. However, if you don't have the business's name saved, information the business wants to showcase would appear to you.
Meanwhile, Mashable has gone as far as suggesting that WhatsApp, which has crossed over a billion users, plans to introduce a new app for businesses, separate from the popular messaging app.
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