CCP issues notice to frozen food company

CCP received complaints stating Kitchen Stone Foods was deceiving consumers by claiming products were non-processed

MULTAN: The Competition Commission of Pakistan (CCP) issued a show-cause notice to a frozen food manufacturing company for running deceptive marketing campaign for its products.



The notice was issued over violation of rules of the Competition Act 2010. Officials said that CCP received formal complaints in which it was stated that Kitchen Stone Foods was deceiving consumers by claiming that its products were 100% non-processed food.

The CCP conducted an enquiry into the matter which concluded that the advertisement posted by the company on social media page was misleading to the consumers. According to the enquiry report, such deceptive marketing practices by the company not only deceived consumers but were also capable of harming the business interest of the complainants and other competitors.



On the recommendations of the enquiry report, CCP issued show cause notice to the company and directed the representatives to appear before the Commission on August 31, 2017.

Published in The Express Tribune, August 17^th, 2017.