Snap set to compete with GoPro after acquiring drone company

After introducing camera-equipped sunglasses called Spectacles, Snap now plans to add drones to its arsenal.

Snap's plan of a grand expansion seems to be coming together after it acquired Ctrl Me Robotics for "under $1 million", according to Buzzfeed.

Reports suggest that Ctrl Me Robotics' true expertise lies in customising existing drones to be able to carry cameras rather than specialising in producing drones.



This is the latest step to move Snap away from an app-centric company towards a camera-based one.

Snap recently had their shares tumble 23 per cent in after-hours trading to wipe some $6 billion from Snap’s market value causing a loss of $2.2 billion in its first-ever earnings. It remains to see how this diversification will help Snap with the transition from Snapchat to a wider range of products.



With this move, Snap is taking a stride in GoPro's territory, but with a far greater reach into the mainstream consumer space as opposed to GoPro's relatively "enthusiast" action camera user profile.



PHOTO: GoPro

While it is still unclear how Snap plans to use expertise of its latest acquisition, a two-year old Instagram post by Ctrl Me Robotics might be able to shed some light.

https://www.instagram.com/p/66c4-Kp4Nh/

The post shows a smartphone fitted to drone with the caption “Snapchat from your Drone.”

 

This article originally appeared on Mashable