ISLAMABAD: The Ministry of Information is all set to convert the state-run Pakistan Television’s Global channel into the first-ever official children entertainment network.
“This move [to establish a children’s channel] is aimed at promoting children entertainment industry in order to create awareness among children about their rights, culture, tradition and values,” said State Minister for Information Marriyum Aurangzeb on Tuesday.
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“Several meetings have been held with prominent broadcasting industry people and soon the plan for converting the PTV Global into children’s channel will be implemented,” she told reporters at the Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (Szabist).
Aurangzeb said no work has been done for children’s entertainment in broadcasting industry at government level over the last 35 years and there was a need to work on children’s entertainment at the national level in order to provide them useful infotainment.
“All efforts will be made to educate our children and youth, utilising our national heritage,” she said.
The minister said on the PM’s directives the film industry was also being revived which was the need of the hour. “Globally, countries are using their film industry for creating awareness among youth about important social issues and also for conveying powerful social messages,” she said.
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Talking about the current situation, she said for the past three decades Pakistan has been the worst victim of terrorism. “Terrorism has increased the level of intolerance among our people,” she said.
She said media could play a role in promoting a positive image of our society and country, adding that media should support government in its initiative of promoting a positive image of the country.
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