KFC spent $80 million to launch 'Zinger' in US

The sandwich will be launched in the US debut on April 24th

Food & Travel Desk April 19, 2017
PHOTO: Reuters

Global fast-food chain Kentucky Fried Chicken (KFC) has spent around $80 million to launch its Zinger chicken sandwich in the US.

The sandwich, which is presently sold in more than 120 countries globally, will be added to the KFC's menu in the US on April 24.

The Zinger, the first fried chicken sandwich to be made by hand, daily in-house, has been in the works for years, according to Kevin Hochman, the president and chief concept officer for the KFC US. Hochman promises it will be “crunchier, more flavourful and juicier.”

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“We have been actually working on this for two years, we spent $80 million dollars upgrading our back house equipment and we spent the last six months re-training all of our staff on how to make a fried chicken sandwich fast because ultimately at lunch, we have to win on speed,” he added.

Further, the KFC has announced that the sandwich will be prepared with 100 per cent real chicken from US farms, free of antibiotics. "We share the public’s concern about...antimicrobial resistance," Hochman said in a statement.

The Zinger will also be hormones, steroids and dye free.
Despite a rise in demand for healthier food options, Hochman believes people will be interested in the new fried chicken sandwich.

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“It’s funny. People want real prepared food and the cooks are in back of the house making our chicken on the bone and these new Zinger sandwiches is totally different than anything out on the market place today,” he said.

This article originally appeared on FOX BUSINESS


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