How and when did you get interested in shoes?
Our passion for shoes has always been there. Since the time we started wearing our black school shoes, we wanted to make them look preppy. We decided to materialise the passion into an experiment, and wanted people to invest in shoes that reflects on our culture and what Pakistan offers. So here we are!
What are your favourite shoes from your collection?
There are many! Both of us have different favourites, but we do share mutual love for some of our shoes. ‘The Peshawaris’ and ‘The Lace Shoes’ are two such shoes. They are also our best sellers.
Is there any shoe that you are emotionally attached to and why?
The very second ‘The Peshawaris’ came off the shoe mould our grandmother took it and said, “you guys can wait till the launch, I’m wearing it now”. This story dates back to December 2014 and ever since then she has been wearing them. That shoe is one of Mochari’s top sellers. It swipes off the racks within seconds of being restocked.
Share a story with us about how you acquired one of your favourite shoes:
Our best sellers in the beginning were ‘The Peshawaris’ and back then we only had one thing in mind that whatever we make should reflect our rich heritage. So our whole Eid collection consisted of peshawari sandals. Before this only men wore peshawaris so we made sure to use hand embroidery and indigenous cloth that would attract hesitant women to wear something androgynous. Soon the trends and mind-sets changed and they became our best sellers.
Is there anything on your radar that you want to make in the future?
Since Pakistan has a diverse culture and this is reflected in our attire, we have been thinking of introducing accessories to Mochari. These accessories would incorporate materials that are readily available in our country and will be an amalgamation of traditional and modern aesthetics.
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