Empowering females: Women entrepreneurs’ fair starts tomorrow in Multan

Blue Fair aims at creating awareness about modern business techniques.

MULTAN: Woman Chamber of Commerce and Industry Multan Division (WCCIMD) is all set to kick off its 5th mega handicraft festival "The Blue Fair 2017" with the collaboration of Trade Development Authority of Pakistan (TDAP) on April 13.

Addressing a press conference on Tuesday, WCCIMD President Nasim Rahim said more than 90 stalls would be established at the three-day exhibition. The aim of the mega even is to create awareness among women entrepreneurs about modern business techniques. Designers, national brands and multinational companies are taking part in the Blue Fair to showcase their products. "The Blue Fair aims to connect women entrepreneurs from all over Pakistan with renowned designers and companies and make them to exhibit under one roof for a span of three days,” Nasim said. She said various entrepreneurs, artisans and designers from all over Pakistan would be participating in the event to exhibit their garments, jewellery, footwear and other handmade articles.

Last year, there were only 70 stalls and now more women entrepreneurs were interested in the exhibition, she added. "We have demand another 40 stalls but we lack space to adjust these stalls." The Blue Fair has given a new recognition to the city of Multan. The organisers of the fair said the exhibition would help promote business and ties between women entrepreneurs to boost business activities.

Published in The Express Tribune, April 12^th, 2017.