
Kalam is the Urdu term for a straight chisel; a tool used for wood carving. Quais selected this name for his furniture workshop for various reasons. He said “the word sounds nice and is representing what we are. Kalamkaar is not all about wooden furniture but we use iron, fiberglass, brass and a combination of all these materials for materializing our design idea.”
Defining design he said, “A good design stimulates all the five senses of the beholder and I believe that both the visual and functional aspects are important and out of these two, I place more emphasis on the visual aspect. Currently showrooms of Kalamkaar are in Karachi, two stations in Lahore, Toronto, New Jersey, Dubai and United Kingdom. “People all over the world know us by our furniture designs and the wood we use and our country furniture is known as rosewood furniture all over the world. With the popularity of Kalamkaar in the international market, our furniture industry has grown.”
Kalamkaar is inspired by the local culture and Indus Valley art and aims to modernize the traditional designs of Pakistan. “An aesthetic eye can find the history from the Indus Valley civilization to the present day in our designs.” He shared his emotional attachment with the furniture displayed in his showroom, “I usually feel bad when I have to part with a furniture item but appreciation makes me happy and replaces that grief and some new creative idea keeps me going.”
Kalamkaar is based on one workshop from where furniture has been made and exported. The workshop is run by some 200-250 craftsmen. Quais said “We have the best craftsmen of the world in Pakistan and they work hard for materializing the designer’s dream.” Talking about corporate social responsibility he said, “We are growing trees in a small forest in our factory and we encourage people to plant trees which are the most important element of our environment, they make the environment healthy.”
Kalamkaar has a big workshop in Lahore divided into three parts. One part is based on carpentry work, the second is based on carving and the third, furnishing. And everywhere there are trees planted by Kalamkaar and at the end there is a big forge where wood is kept at very high temperatures to make it stronger and ready for carving.
Quais is determined to make the position of Kalamkaar stronger in the international market. “We want to grow as the best furniture company of the world with our brand name. When we grow, many others in the same industry grow automatically as the name of Pakistan comes to mind when people think of Kalamkaar and automatically they welcome other Pakistani furniture too,” he said, sitting on a beautiful black and white sofa.
Published in The Express Tribune, March 20th, 2011.
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