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Here's why 7,000 people are waiting to buy this suitcase

Oprah deemed it the 'smartest luggage ever', explaining the insanely long waiting list


Food & Travel Desk February 24, 2017 2 min read
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photo raden
PHOTO: RADEN

Usually, when travellers are waiting for their luggage it's at airport baggage claim. But as of late, people are willing to join a long line for one suitcase in particular.

Raden's new high-tech Pink Gloss suitcase, which carries out every function but book your flight, currently has more than 7,000 people on a waiting list.
https://www.instagram.com/p/BNNHDvOhr48/?taken-by=raden

"We had a wait-list of around 3,500 people pretty quickly,” Raden CEO Josh Udashkin said. “As the word got out, it doubled within a day and is now over 7,000 people.”

This 'Airport Jacket' will revolutionise the way you travel

From fashion journalists to make-up artists, even celebrities are eager to get their hands on the much sought after bag. The likes of Oprah have even deemed it the 'smartest luggage ever', which probably explains the insanely long waiting list.
https://www.instagram.com/p/BNK_FoSBnrb/?taken-by=raden

So this begs the question, what's so special about this bag? Firstly, the app-enabled case lets you know vital details including how much it weighs and its location when it is out of your sight. Downloading the accompanying app will give users access to proximity sensors which will allow you to track its location at any given time.

Built-in USB charging ports enable you to charge your phone or laptop up to four times with its battery pack. Among the smart features is a live chat which gets answers to your customer service questions in real time.

https://www.instagram.com/p/BQWYcczlzvg/?taken-by=raden
Just when we thought it couldn't get any better, there's more. The Raden case is made with a fancy material called Makrolon Polycarbonate, that makes the case crack-resistant, and Japanese wheel bases with polyurethane tires which gives it 360-degree maneuverability.
https://www.instagram.com/p/BQdujVRFF9i/?taken-by=raden

“Customers really appreciate a smart product that looks sleek and would be desirable even without the tech built in," Udashkin explained.

5 tips to pack light for a weekend getaway

Initially when the website was launched it boasted additional features including traffic updates and security queue waiting times. These features however, have since been removed.
https://www.instagram.com/p/BPFpEbohoFy/?taken-by=raden

The sold-out cases became available last month with shipping to commence on March 1. Each nifty case is priced at $295.
https://www.instagram.com/p/BM3-Bgxh8EP/?taken-by=raden

This article originally appeared on Conde Naste Traveler 
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