Food Branding : Minister urges promotion of local cuisine

The minister said the government is taking measures to promote and introduce Pakistani foods outside the country


Ppi February 21, 2017
PHOTO: FILE

ISLAMABAD: Federal Minister for Planning, Development and Reform Ahsan Iqbal has urged on the need to promote Pakistani cuisine in the international market. He was chairing a consultative meeting on “Marketing Round Pakistani Cuisine” with different restaurant owners and food outlets on Monday.

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The minister said for the first time the government is taking measures to promote and introduce Pakistani foods outside the country. He said that the government wants all stakeholders to participate in the consultative process in this connection.

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He said promotion of Pakistani cuisine will also promote its cultural and traditions around the world. He said there is a need to introduce outlets of every Pakistani food brand in international mega food markets, adding that branding of Pakistan is an important element of Vision 2025.

Published in The Express Tribune, February 21st, 2017.

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