Venturing into new markets: ‘Apple to start building iPhones in India’

Karnataka’s IT minister says company expected to start manufacturing by end of April

NEW DELHI: Apple is to start making iPhones in India this year, a local government official said Friday, as the company seeks to tap into a booming middle class while sales in China slow.

Karnataka’s IT minister said Apple had agreed to assemble its hugely popular phones in the southern state, whose capital Bangalore is India’s technology hub.

Apple, which has not commented on the minister’s statement, remains a relatively small player in India, where sales of its smartphones lag those of rival Samsung.

But chief executive Tim Cook said this week it would “invest significantly” in the country of 1.25 billion people.

“We have an understanding with Apple and we expect them to start manufacturing in Karnataka by the end of April,” state minister of information technology and biotechnology Priyank Kharge told AFP.

He said the new operation would likely assemble iPhones for the domestic market.

Apple has only a 2% share of the Indian market, well behind rival Samsung on 23%, according to research firm Canalys. By pricing itself exclusively at the luxury end, Apple has distinguished its brand from Samsung which has both low-cost and high-end phones.

Last year Apple had 48% of the premium sector in which phones sell for $450 and above.

It applied to open Apple Stores in India last year, but was reportedly rebuffed because of a diktat that states foreign retailers must source 30% of their products locally.

New Delhi has since relaxed the rules, giving companies up to eight years to meet the sourcing requirements, as part of a push to attract foreign investment and create jobs.

Apple currently sells through third-party retailers in India, which accounts for only around 1% of global iPhone sales.

Published in The Express Tribune, February 4^th, 2017.

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