Creating awareness: Tech-savvy gather at Word Press meet-up

Audience briefed on how to use platform to launch, promote business

Our Correspondent January 21, 2017

LAHORE: Technical experts met at the 12th Word Press meet-up of Pakistan, which was held in Lahore on Saturday, to brief tech-savvy audience on how they can use this platform to set up their own websites, blogs and launch or market any of their products for free.

Word Press is a free open source content management system and powers nearly 26% websites in the world. In Pakistan, the concept is not new but a lot of awareness is required to utilise this platform for getting best results.

Speaking on the occasion, Khawaja Fahad Shakeel, an experienced software developer, said that in the current era whatever we are building should be in compliance with mobile apps as the website trend is going down, while mobile technology is rising due to availability of 3G and 4G services in Pakistan.

He also said that after sales support mechanism is the key for success for any products the developers aim to sell through this platform as people then feel a sense of security if any issue rises in that product.

The gathering was organised by the local Word Press community. The organisers had earlier travelled to the United States to meet with the founders and leaders of word press technology to bring the best knowledge and verdict for the Pakistani community.

“The knowledge we brought from US was applied in this meet-up where more than 400 people gathered without any marketing campaign,” said Shakeel, adding that he is hopeful that in coming years this community will grow and people will utilise the knowledge to use this platform for product promotions.

Published in The Express Tribune, January 22nd, 2017.

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