Murree with a curry: Pakistan alcohol booms

Published: September 12, 2016
Pakistani worker checks a line of beer cans at the Muree Brewery Company in Rawalpindi. PHOTO: AFP

Pakistani worker checks a line of beer cans at the Muree Brewery Company in Rawalpindi. PHOTO: AFP

RAWALPINDI: At Murree Brewery, home of Pakistan’s national lager, vintage copper boilers belch odorous fumes as they churn out 10 million litres of beer each year.

Hundreds of tons of gin and whisky are stored in climate-conditioned cellars, shielded from the pummelling sun.

Whether it’s beer produced by the crateful in Murree’s venerable red brick brewery — opposite the powerful army’s headquarters in Rawalpindi — or wine discreetly fermented in a bedroom, alcohol sales are booming in “teetotalitarian” Pakistan.

Success story: Brewing thoughts, and more

Strangers to the Islamic Republic may be surprised that the country industriously — and at Murree openly — produces such quantities of booze, despite it being forbidden to 97% of the population.

But although Pakistani Muslims are banned from drinking alcohol, topers take advantage of the fact that the country’s minorities, mainly Hindus and Christians, face no such prohibition, and often snaffle up their quota.


And so although officially only three million adults can buy alcohol, the country’s three breweries must work hard to please the nation’s enthusiastic tipplers.

Murree produces two cask-aged whiskies and a gin dyed an electric blue — not coincidentally exactly the shade of bottles containing its more internationally renowned counterpart, Bombay Sapphire.

Kamal questions Altaf’s ‘mental ailment’

Founded by the British in 1860 and now Parsee-owned, Murree brewery has been burnt down by Muslim protesters, temporarily shut down in an extremist purge and and continues to survive prohibition, which was imposed in the 1970s.

Far from bowed, it flourishes as one of Pakistan’s most successful companies, with an annual growth of between 15% to 20%, a rarity in a country regularly wracked by extremist violence.


“There is no risk as such, because we are a very very legal entity — one of the biggest taxpayers in this country,” said Major Sabih-ur-Rehman, a brewery executive.

“It is in the interest of everybody that the Murree brewery as a legal business should flourish and continue.”

With cans priced at 300 rupees ($3) on the legal market in a country where the average salary is 13,000 ($130), the brewery caters mainly to a Muslim elite willing to break the rules.

US bans antibacterial soap chemicals over health risks

Tahir Ahmed, a therapist specialising in addiction, who is worried about the rise in alcoholism, says that off licence stores “sell the booze to the people who can afford it, and only Muslims can”.

“The middle class is steeped in Islamic morality, but the upper class are getting richer, and it is a new norm that if you invite someone for dinner you will be serving alcohol. It is socially expected.”


Well stocked bars at birthday parties, dinners awash with Italian wines and discreet “car-bars” in the parking lots of wedding halls are supplied by a thriving blackmarket that also relies on vast foreign imports.

“The main source of smuggling is through Dubai on launches crossing the sea,” a customs official who did not wish to be named told AFP.


Smugglers are able to bring in entire containers by paying off officials, while sometimes unscrupulous diplomats sell a part of their legal quota to bootleggers.

An Asian embassy in Islamabad once ran its own wine shop, according to former customers.

Buying on the blackmarket raises prices — a bottle of Murree gin can cost $20 even (more than double its official cost), even when bootleggers dilute the spirit. An ordinary bottle of table wine starts at $40.

Cheap and dangerous moonshine is also available, often drunk with fatal consequences by the poor during festivals.

Indian policemen suspended after 16 die of toxic liquor

But wealthier amateurs, fed up with the variable quality of bootlegged alcohol, have taken to making their own wines at home.

With no grape harvest or cave, Hassan makes do with buying litres of grape juice, sugar and enzymes, which he mixes in huge glass cylinders.


For his white wine, he presses kilos of oranges and white grapes, which he brightens with raisins. All done discreetly in his guest bedroom.

“It is a fairly simple process, but you have to make sure everything is kept very clean, sanitise everything,” explains the thirty-something connoisseur.

“It’s a nice hobby, it’s fun to make and drink what you made with friends”, he adds.

Although a hobby that’s punishable by 80 lashes, this viticulturist is undeterred. The penalty has never been applied.

Facebook Conversations

Reader Comments (9)

  • Uncle Tom
    Sep 12, 2016 - 9:03AM

    Just legalize everything and let Darwin sort it out…Recommend

  • BrainBro
    Sep 12, 2016 - 10:08AM

    Funny that Saudi Arabia, Iran and Pakistan are one of the largest consumers of Alcohol in this region despite it being banned in their respective countries.Recommend

  • Pakistani
    Sep 12, 2016 - 12:18PM

    Funny how you came up with your analysis…Recommend

  • Loppy
    Sep 12, 2016 - 3:34PM

    Alcohol is legally prohibited for Pakistani Muslims but cheap and inferior quality of spirit is very common as an injurious hard drink. Murreebrewery is the only alcohol beverage distilled for non Muslims in Pakistan which is beyond access to common masses in black market but easily available to Muslim elite class from any bar shop of five star hotels in big cities of Pakistan.Recommend

  • Azhar Ulhaq Naseem Qureshi
    Sep 12, 2016 - 3:47PM

    You ever been in Pakistan or Saudia ?
    Only rich ppls who have no religion except money , they use alchohal . . ..
    Pakistanis may have many bad thing but they noremaly hate drinking alchohal

    check the facts the reactRecommend

  • سے Shaam (Hanafi)
    Sep 12, 2016 - 3:52PM

    Holier-Than-Thou, attitude of Pakistanis is World famous.Recommend

  • Troubled
    Sep 12, 2016 - 4:19PM

    Legalise it again, and tax it. We will make more money than selling 5G licenses. Recommend

  • Looking for wooden barrels
    Sep 12, 2016 - 6:59PM

    Is it possible to procure wooden barrels in which the wine or beer is stored? Empty ones would do as well. Or please share if anyone has a lead on how to contact the brewery staff to check. Thanks Recommend

  • echoboom
    Sep 14, 2016 - 1:33AM

    How desperately we need that great man..Zia uL Haque…these drunkards, druggies, adulturers, fornicators, rishwat khores…the debauched and dirty english spouting do need the Islamic punishments. Why are these factories operating in Islamic Pakistan truly astonishes and annoys me. And where are the ones who are target killing the wrong instituitions and right muslims.. Why tho Talibaans spare the nightclubs, the bars, and the english-medium schools beats me. Maybe they too re really the part of tis corrupt , westoxicated, anti-muslim agenda of the secular-liberal skin…operating under the Taliban name.

    NO muslim should ever tolerate this garbage in Pakistan.Recommend

More in Pakistan