'Fitbit for cows' wins big at Islamabad start-up competition

Published: September 7, 2016
Winners of Pakistan Start up competition, Cowlar. PHOTO: COWLAR/Facebook

Winners of Pakistan Start up competition, Cowlar. PHOTO: COWLAR/Facebook

ISLAMABAD .: Pakistani Start-up Cowlar has won $10,000 at the second addition of the Pakistan Start-Up Cup held in Islamabad.

The Indus Entrepreneurs (TiE) Islamabad, the event organisers of Pakistan StartUp Cup 2016, hosted its first version last year.

Cowlar produces a smart collar for cows. PHOTO: COWLAR

“The Pakistan StartUp Cup is open to any type of business idea. Entrepreneurs who compete in the cup are rewarded for turning their idea into a viable business, going to market quickly, testing assumptions, and modifying their business model as they learn what drives customers and revenue,” according to a statement.

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Cowlar is a ‘fitbit for cows.’ PHOTO: COWLAR

Cowlar focuses on creating a waterproof smart collar for cows that helps keep track of temperatures, heat cycles and other symptoms.

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Known as the Fitbit for cows, the collar also sends alerts when one’s cattle cross a defined perimeter. Reports are produced in the form of interactive infographics about their activities, giving one a deep insight into how the cows have been functioning.

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Reader Comments (1)

  • Syme
    Sep 7, 2016 - 4:19PM

    Better not to say anything as in the age of political correctness , humorous remark becomes sexist remark.Recommend

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