PHOTO: FILE
In the company's usual enigmatic style, it provided little more that the date, time and place to the invitation-only gathering set for the Bill Graham Civic Auditorium near San Francisco City Hall.
Apple has maintained a rhythm of introducing updated iPhone models on an annual basis, timing introductions to coincide with the year-end holiday shopping season.
And here it is! Apple iPhone (maybe Apple Watch?) event on Sept 7 at 10AM in SF. pic.twitter.com/wmio7USJ6m
— Joanna Stern (@JoannaStern) August 29, 2016
Samsung outshines Apple, secures nearly 10% more market share
Rumours include talk of an 'iPhone 7' that will boast improvements to software, cameras and processing speed along with doing away with jacks for plugging in wired headphones.
California-based Apple could also use the event to showcase updates to other products, such as its smartwatch and laptop computers.
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