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This is the first time Daraz and Kaymu are hosting an event together and what better way to get together and show that they are one, than doing it at a time when all Pakistanis come together and feel a sense of unity and togetherness. The underlying purpose of the entire sale is to celebrate the best of Pakistan with a powerful hashtag #HumPakistani being the anchor. Customers will have access to 1947 coveted deals starting the eve before Independence Day and all through the exciting day. Besides a special surprise offer by Mobilink on Jazz X, there will be several other amazing discounts up to 70% on electronic and fashion items on Daraz.pk and from 19%-47% discounts across all categories on Kaymu.
To build up the positive vibes around Independence Day, Daraz Group has released a video celebrating all the unique elements of Pakistan, tugging all the right heart strings.
Daraz is also running a social media contest asking fans to share a picture of what they love most about Pakistan, with hashtag #HumPakistani, to get a chance to win exciting prizes.
According to Dr Jonathan Doerr, Co-CEO Daraz Group,
“Pakistan is on its way to becoming one of the most tech-savvy countries in the world – we have so many reasons to celebrate our beautiful country and a mega-sale event, celebrating the best of Pakistan seems just about right. This is the first time Daraz and Kaymu are running a campaign together and what better time to kick-off our unity than a time when all of Pakistan can stand with us and be one. We are really excited.”
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