The nominally-priced collection, titled “Nomadic Voyage of Colours”, is becoming popular among buyers and onlookers alike.
“I have a corner in my house that consists only of hand-painted ethnic artefacts and furniture,” said Fasiha Ijlal, a local visitor to the gallery. “This collection is wonderful because it is the revival of our traditional motifs. It’s very colourful and light.”
The artist has managed to encourage potters and carpenters to merge their skills with her art insight to develop modern products. The colours used are of ethnic origin and the motifs developed are derived from various civilizations and Islamic art. The products in this exhibit include terracotta jewellery, bells, coasters and wooden bowls.
Wall hangings, baring calligraphy, have been contributed to the collection by Ali, Bina’s husband, who is a relative of the legendary calligrapher Sadiquain. The precise and detailed calligraphy speaks for itself.
The tile in-lay furniture was a hot-seller at the exhibit and many foreigners swarmed-in to pick up these ethnic items.
The products sell under the brand name ARTEL, literally meaning a group of craftspeople. Established in 1995 by a group of friends, the company introduced a new dimension in hand-painted pottery. Bina’s husband said their longstanding aim has been to formulate a team comprising of off-the-street youth and give them a skill and meaningful means of earning a substantial living.
“I have a team of young boys and girls working under my guidance. They are the backbone of ARTEL,” he said.
Published in The Express Tribune, February 6th, 2011.
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