No more the same: The modern bride-to-be

Indian designer Anita Dongre feels wedding looks are not about going over the top anymore

Ians July 17, 2016
Numerous Bollywood divas have donned Dongre’s outfits in the past. PHOTOS: FILE

NEW DELHI: According to Indian designer Anita Dongre, the bridal look is not about going over the top anymore. She shared that nowadays women prefer to wear traditional outfits with a casual edge to them.

“Today, young Indian girls like to wear traditional outfits with a casual edge. We do a lot of printed lehengas with pockets,” Dongre said in an email interview. “Even if you are all decked up as a bride, your personal style should always shine through. It’s not about doing an over-the-top look anymore.”

The designer, who is not only a celebrated name in the Indian fashion industry but also a successful entrepreneur, believes that a bride must look like herself on her big day. “She should look like herself, but just more beautiful on her special day. She should feel like a princess, light on her feet, who dances at her own wedding”.

As a prelude to the Vogue Wedding Show 2016, which will be held in Delhi next month, Dongre will be showcasing her bridal collection at the event titled ‘Vogue Bridal Studio with Anita Dongre’ at the Kemp’s corner in Mumbai next week. Bollywood actor Yami Gautam will be walking the ramp as the showstopper for the event. The three-day long Vogue Wedding Show will start from August 5 at the Taj Palace Hotel.

Talking about the Vogue Wedding Show 2016, Dongre said, “The Vogue Wedding Show is on our annual calendar to start the wedding season. It is the only time that prospective brides can personally meet me. I look forward to interacting with them.” According to her, in India, couture is basically bridal couture. Dongre feels lehengas and saris are here to stay, as designers keep reinventing them. “Designers are getting more lavish with Indian craftsmanship; the traditional weaves, gota patti, zardozi and heirloom crafts,” she said.

While there is a perception that when it comes to grooms, there is not much one can experiment with, Dongre has a different opinion. She feels Indian men are a lot more open to experimenting with their looks today.

“Comfort and casualness still remain a priority though. Stitched dhotis paired with long kurtas, bandhgalas, shirts and bandis ... Each silhouette can be a part of the groom’s wardrobe,” stated Dongre. “When styled well, they look modern yet very Indian.”

Having recently roped in Kareena Kapoor-Khan as a muse for her brand, the ace fashion designer believes celebrities add star power to the clothing line, but fashion does not necessarily need a Bollywood face to work.

“Celebrities are a vehicle to communicate the brand message. We are mindful of the celebrities we collaborate with, mindful of their reach, aura and the value that they will add to the brand. Having said that, I don’t think that fashion cannot work without a Bollywood face,” Dongre concluded.

Published in The Express Tribune, July 18th, 2016.

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