You can now buy cars using only Twitter

Shopping for cars on social media might be the future for car dealerships

As surprising as it may sound, a man from Spain bought himself a brand new Nissan X-Trail only using his Twitter account.

Raul Escolano achieved this feat by challenging car manufacturers to sell him a car solely using Twitter and the hashtag #compraruncocheportwitter ("Buy a car on Twitter").

This would be the first for Nissan, whose dealer in the Spanish city of A Coruña, delivered the car to Escolano.



As easy as it may sound, the job took some doing. Antamotor, the dealer that provided the car, used Periscope to stream a video so the buyer could get a detailed look before the purchase. Escolano then carried out a poll through his Twitter account to get an idea of which car he should select and the X-Trail got a 43 per cent vote.

Finally, after his selections, he received the keys to the car through a courier service, keeping the dealer at arm’s length throughout the transaction.



Buying a car is not a joyous experience for everyone and internet sites for car dealership don’t make it much easier either. This would mean that the technique might pick up momentum and Escolano won’t be the last one to buy a car solely over a social networking website.

There are plenty of places to buy a car online; however, shopping for cars on social media is a rather rare phenomenon.

This article originally appeared on The Verge.