Lifebuoy and doctHERs have agreed to work together for the improvement of healthcare across Pakistan. This was announced during a ceremony held today to mark the success of doctHERs who won the third ‘HRH The Prince of Wales Young Sustainability Entrepreneur Prize’, awarded by Unilever and the University of Cambridge Institute for Sustainability Leadership earlier this year. doctHers aims to mobilise Pakistan’s non-practising female doctors as a means of providing sustainable access to primary and secondary healthcare in rural communities from the comfort of their homes through video consultation. Since May 2015, doctHERs has directly impacted 15,000 lives through clinical services, 100,000 lives indirectly through community outreach and, now employs fifteen doctors, five nurses and five specialists. Lifebuoy is committed to saving lives through hand-washing and hygiene education in Pakistan. The partnership between Lifebuoy and doctHERs will enable increased outreach of quality healthcare by educating new mothers about simple disease prevention measures such as regular hand washing with soap.
Published in The Express Tribune, July 3rd, 2016.
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