Life & Style

Be proud of your daughters: The ad that's got everyone in tears

More power to our women!

Entertainment Desk June 17, 2016

More power to our women!

Grab a tissue because this ad is guaranteed to make you cry.

In our part of the world, it's never easy to pursue a career which doesn't conform to a patriarchal society's self-imposed rules governing what women can and can't do. And that's exactly what QMobile's latest ad sets out to challenge.

The story is about a young woman who wants to be a cricketer. Unsurprisingly, her father isn't supportive but that doesn't stop her from trying to fulfill her dream.

Sara, the aspiring cricketer in a screengrab of the ad

What happens next is a lesson for not just all parents but also young people -- girls as well as boys -- who feel pressured at various stages in life; from taking courses in school and college because that's what their mother and father want to study or taking up a particular job because that's what they're "supposed" to do.

Mother trying to convince unrelenting father in a screengrab of the ad.

This Ramazan ad campaign will get you right in the feels

Here check it out:

Don't worry, you're not the only one hit hard by it. Twitter has a lumpy throat too:

There's a lot I want to complain about the Q Mobile ad but for now I'm dealing with the lump in my throat.
— Ahmer Naqvi (@karachikhatmal) June 16, 2016

today that god damn Q mobile ad almost made me cry in front of my dad and i swear that was the most awkward moment of my life. hadh hai koi.
— nums (@Samessii) June 16, 2016