This Ramazan ad campaign will get you right in the feels

I'm not crying, you are

Get ready to ugly cry. While we spend most of Ramazan obsessing over what to eat for sehri and iftar, this heartwarming video serves as a timely reminder of what the holy month is really about.

Surf Excel's #Madadekibadat campaign uses a touching video to portray forms of worship other than prayer and fasting.



In the video, three adorable boys help an old vendor sell samosas and jalebis, saving the day of the poor man whose cart got stuck in a ditch on his way to the market.

Screengrab from Surf Excel ad.



Completely moved by the video, people have taken to Twitter to applaud the campaign.

Surf Excel's new commercial is beautiful.#SurfExcel

— Najia Faraz (@najia_faraz) June 10, 2016

https://twitter.com/AtiyaAbbas/status/741365387980353536
https://twitter.com/Basharat257/status/741356862579310592

#SurfExcel nailed it with the emotions! https://t.co/2IChWwrXj4

— Rahul Rai (@rahultheroy) June 10, 2016

Watch the heartwarming video here:


The feels.

PHOTO: WESPEAKINGIFS

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