Pakistan

Ufone under fire for 'accidentally' endorsing 'Go Nawaz Go'

Telecom company later apologised for the inappropriate action, announcing to investigate the matter

News Desk June 02, 2016

screenshot of ufone 039 s twitter account

Screenshot of Ufone's twitter account

One of Pakistan’s telecom service providers, Ufone, on Thursday came under fire for liking an anti-government post on Twitter.

Ufone’s official Twitter handle liked a tweet, which said ‘Go Nawaz Go’ along with the picture of a goat.

And this is how @Ufone wishes to PM Nawaz Sharif. 😄😄💪💪#PMNSThanksWellWishers pic.twitter.com/kE6T3CMBMd
— Anas (@Anaslqbal) June 2, 2016

Ufone later offered apology for the inappropriate action, and announced to investigate the matter and take action against those involved.

“We regret & apologise for the inappropriate tweets today. We are investigating the issue & action will be taken against those involved,” the company tweeted.

We regret & apologize for the inappropriate tweets today. We are investigating the issue & action will be taken against those involved
— Ufone 4G (@Ufone) June 2, 2016

While some media users took the incident in a lighter manner, others thought it was totally inappropriate on behalf of the telecom operator to endorse such a politically inclined post and soon ‘#BoycottUfone’ started trending on twitter.

Right after i saw #BoycottUfone hashtag, all i though was WARH GAYI FREEDOM OF SPEECH.
— Garbage Crisis (@MahRukhTK) June 2, 2016

All companies with a twitter presence must have their account operators tested for the 'tabdeeli virus'#BoycottUfone
— Saud (@SaudSami) June 2, 2016

Some were really offended and even broke their Ufone SIMs.

I break my @Ufone sim and #BoycottUfone till they remove this nonsense @AdeelHashmi3 pic.twitter.com/zYdTHHei17
— بابا ڈار (@Dar_Sid1) May 27, 2016

Becoming a mouthpiece of a particular pol party & RTing nonsense on its behalf..U can't get away that easily with one apology #BoycottUfone
— Nazish Obaid 🇵🇰 🇵🇸 (@NazishMh) June 2, 2016

Others called it a 'PR nightmare' for the organisation.

Having worked for top organizations, I can tell u this is a marketing/PR disaster for @ufone
Yrs of hard work have been undone#BoycottUfone
— Saadify (@saadify) June 2, 2016

https://twitter.com/olass_yaar/status/738387442991038465

COMMENTS (6)

Amir Sleem; | 7 years ago | Reply All the Ufone users should leave using ufone sims and the Govt. must band its company for conspiracy to destabilized the country Govt. that could cause damage to the country and its economic progress. Ufone company working on foreign agenda to create panic in the country and destabilized its progress. It also means public privacy is can easily be compromised by this company and those who using its sims are not safe.

hira | 7 years ago | Reply It is really wrong whatever happened on social media via ufone and also via those who claim to investigate the matter.....at least learn to do justice even in the name of so called apology which in turn is an effort to protect your low selves! Firing innocent people along with the culprit in the name of justice!!!pity on u ufone For a mere negligience of one person or two u have claimed the job of several ...this is called apology ......shame on u ! Go ufone go!