Ufone under fire for 'accidentally' endorsing 'Go Nawaz Go'

Telecom company later apologised for the inappropriate action, announcing to investigate the matter

One of Pakistan’s telecom service providers, Ufone, on Thursday came under fire for liking an anti-government post on Twitter.

Ufone’s official Twitter handle liked a tweet, which said ‘Go Nawaz Go’ along with the picture of a goat.

And this is how @Ufone wishes to PM Nawaz Sharif. 😄😄💪💪#PMNSThanksWellWishers pic.twitter.com/kE6T3CMBMd

— Anas (@Anaslqbal) June 2, 2016

Ufone later offered apology for the inappropriate action, and announced to investigate the matter and take action against those involved.

“We regret & apologise for the inappropriate tweets today. We are investigating the issue & action will be taken against those involved,” the company tweeted.

We regret & apologize for the inappropriate tweets today. We are investigating the issue & action will be taken against those involved

— Ufone 4G (@Ufone) June 2, 2016

While some media users took the incident in a lighter manner, others thought it was totally inappropriate on behalf of the telecom operator to endorse such a politically inclined post and soon ‘#BoycottUfone’ started trending on twitter.

Right after i saw #BoycottUfone hashtag, all i though was WARH GAYI FREEDOM OF SPEECH.

— Mahrukh 🌙 (@MahRukhTK) June 2, 2016

All companies with a twitter presence must have their account operators tested for the 'tabdeeli virus'#BoycottUfone

— Saud (@SaudSami) June 2, 2016

Some were really offended and even broke their Ufone SIMs.

I break my @Ufone sim and #BoycottUfone till they remove this nonsense @AdeelHashmi3 pic.twitter.com/zYdTHHei17

— بابا ڈار (@Dar_Sid1) May 27, 2016

Becoming a mouthpiece of a particular pol party & RTing nonsense on its behalf..U can't get away that easily with one apology #BoycottUfone

— Nazish Obaid 🇵🇰 🇵🇸 🇱🇧 🇾🇪 🇮🇷 🇮🇶 🇸🇾 (@NazishMh) June 2, 2016

Others called it a 'PR nightmare' for the organisation.

Having worked for top organizations, I can tell u this is a marketing/PR disaster for @ufone
Yrs of hard work have been undone#BoycottUfone

— Saadify (@saadify) June 2, 2016

https://twitter.com/olass_yaar/status/738387442991038465