Ufone’s official Twitter handle liked a tweet, which said ‘Go Nawaz Go’ along with the picture of a goat.
And this is how @Ufone wishes to PM Nawaz Sharif. 😄😄💪💪#PMNSThanksWellWishers pic.twitter.com/kE6T3CMBMd
— Anas (@Anaslqbal) June 2, 2016
Ufone later offered apology for the inappropriate action, and announced to investigate the matter and take action against those involved.
“We regret & apologise for the inappropriate tweets today. We are investigating the issue & action will be taken against those involved,” the company tweeted.
We regret & apologize for the inappropriate tweets today. We are investigating the issue & action will be taken against those involved
— Ufone 4G (@Ufone) June 2, 2016
While some media users took the incident in a lighter manner, others thought it was totally inappropriate on behalf of the telecom operator to endorse such a politically inclined post and soon ‘#BoycottUfone’ started trending on twitter.
Right after i saw #BoycottUfone hashtag, all i though was WARH GAYI FREEDOM OF SPEECH.
— Mahrukh 🌙 (@MahRukhTK) June 2, 2016
All companies with a twitter presence must have their account operators tested for the 'tabdeeli virus'#BoycottUfone
— Saud (@SaudSami) June 2, 2016
Some were really offended and even broke their Ufone SIMs.
I break my @Ufone sim and #BoycottUfone till they remove this nonsense @AdeelHashmi3 pic.twitter.com/zYdTHHei17
— بابا ڈار (@Dar_Sid1) May 27, 2016
Becoming a mouthpiece of a particular pol party & RTing nonsense on its behalf..U can't get away that easily with one apology #BoycottUfone
— Nazish Obaid 🇵🇰 🇵🇸 (@NazishMh) June 2, 2016
Others called it a 'PR nightmare' for the organisation.
Having worked for top organizations, I can tell u this is a marketing/PR disaster for @ufone
— Saadify (@saadify) June 2, 2016
Yrs of hard work have been undone#BoycottUfone
https://twitter.com/olass_yaar/status/738387442991038465
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