The energy behind Neemar, Shazia Deen gives us a peep into her favourite jewellery pieces and why they are so dear to her
How/When did you get interested in jewellery
I did not grow up looking at jewellery like most girls nowadays do. When I was little, the pieces my mother had were stolen and so I never had that immense exposure to jewellery and wasn’t interested either – until I walked into a jewellery store and fell in love!
I was really into art and for me, jewellery is like miniature painting. That’s why I decided to pursue this as a career.
What are your favourite pieces of jewellery (precious or costume)?
I love solitaire rings or a nice big emerald: I think the emerald is the most beautiful stone out there. I am also all about minimal style; less is more for me. I like the Asscher and cushion cuts, though the emerald cut is my favourite. So my solitaire ring is my favourite piece of jewellery. I used to love chokers but don’t anymore. I am hoping that one day I can have my slender neck back, to be able to wear one, but I am happy when others do!
Where did you buy/get them from?
All jewels that I possess, I designed and created myself.
Is there any piece you are emotionally attached to and why?
My solitaire ring is very close to my heart because my husband and I worked hard for it. When I got engaged, I bought half a carat as my husband and I invested everything we had into our business. The ring I now have stands as a testament to all the hard work we put in creating our company and I will always hold it very close to my heart.
Is there anything on your radar that you want to get in the future?
Every day I want to create something new. My dream is to play around with stones of over five carats. Even though that might not sell here, still I want to be able to create pieces like Graff and Harry Winston do, where the quality and the size of the stone does the talking.