Corporate corner: RB’s media responsibilities with OMD Pakistan

RB is one of the leading FMCG companies operating in Pakistan with a bankable reputation for marketing quality brands

KARACHI:

Reckitt Benckiser (RB) Pakistan has successfully concluded its media pitch process and transferred its media planning and buying responsibilities to OMD Pakistan that had handled the RB business in 2013 and 2014 as well. RB is one of the leading FMCG companies operating in Pakistan with a bankable reputation for marketing top quality brands. The company is engaged in the manufacturing and marketing of leading brands like Dettol, Mortein, Veet, Harpic, Strepsils, Gaviscon, Cherry Blossom, Disprin and Durex. It is a subsidiary of the RB Group Plc, a global consumer goods leader in health, hygiene and home products, headquartered in the UK and with operations in over 60 countries.

Published in The Express Tribune, February 2^nd, 2016.

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