KARACHI: Bank Alfalah launched a digital gift card service under the name of ‘CardWalla,’ in partnership with Monami, a fintech startup with special focus on Middle Eastern & South Asian markets. This service enables active mobile applications users, online movie and television show streamers, and passionate console game players to buy gift cards for a variety of online services through Bank Alfalah Internet Banking. Bank Alfalah is the only bank in Pakistan offering this gift card service. CardWalla will enable those without any credit or debit cards to buy apps and products from online services.
Published in The Express Tribune, January 15th, 2016.
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