When much-touted 4G telecom service Reliance Jio Infocomm was launched in India on December 27th, B-Town celebs took to Twitter to break the news, all eerily tweeting the same thing.
Chance occurrence, you say? No, just tons of heavy marketing through celebrity endorsements, which ultimately left many outraged.
Reliance Jio Infocomm, the second telecom venture by Indian businessman Mukesh Ambani, held a launch event where Bollywood superstar Shah Rukh Khan introduced various services offered by the brand while a number of other A-listers took to Twitter to celebrate the latest technology.
Ready for the JIO ride.Starting with Isha Akash & Anant. We will all be connected intelligently now.#CelebratingJio pic.twitter.com/xDMMYED9Da
— Shah Rukh Khan (@iamsrk) December 27, 2015
With the man himself #CelebratingJio pic.twitter.com/NoHtySVloY
— Shah Rukh Khan (@iamsrk) December 27, 2015
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Soon enough, #CelebratingJio started trending on the social media site with B-Town superstars all tweeted the exact same thing.
A matter of pure coincidence or paid publicity?
Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio
— Hrithik Roshan (@iHrithik) December 27, 2015
Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio !!
— Parineeti Chopra (@ParineetiChopra) December 27, 2015
https://twitter.com/sonakshisinha/status/681120237970829312
Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio
— Boman Irani (@bomanirani) December 27, 2015
Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio
— John Abraham (@TheJohnAbraham) December 27, 2015
https://twitter.com/TheFarahKhan/status/681116227301818368
Many many congratulations to the Jio Family on this landmark day! It seems like the great beginning of Digital India #CelebratingJio ❤️👏
— Shraddha (@ShraddhaKapoor) December 27, 2015
Celebration time !! Congrats to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio
— Sania Mirza (@MirzaSania) December 27, 2015
congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio #kkpkteam
— Kapil Sharma (@KapilSharmaK9) December 27, 2015
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In an attempt to hide the obvious, some stars tweaked their tweets.
T 2094 - Congratulations to Team Jio .. this is truly the beginning of Digital India .. #celebratingjio .. pic.twitter.com/0k5qZ5YAAc
— Amitabh Bachchan (@SrBachchan) December 27, 2015
https://twitter.com/aamir_khan/status/681155579058884608
Congratulations to Akash and isha and the entire JIO family.The digital age of India is here #CelebratingJio.
— VarunDhawan (@Varun_dvn) December 27, 2015
Congratulations to the Jio family for the new beginning. #DigitalIndia #CelebratingJio 👍🏻😊
— Anushka Sharma (@AnushkaSharma) December 27, 2015
Just got done from hosting the BIGGEST LAUNCH ive ever seen #jio....#CelebratingJio ...congrats to d jio family...
— Maniesh Paul (@ManishPaul03) December 27, 2015
https://twitter.com/karanjohar/status/681158665945112577
What a great move! Here's to the beginning of a Digital India. Congrats to the Jio family on this amazing initiative #CelebratingJio
— Jacqueline Fernandez (@Asli_Jacqueline) December 27, 2015
Congratulations to the Jio family!! beginning of a Digital India 👍🏻👌🏻#CelebratingJio
— Kriti Sanon (@kritisanon) December 27, 2015
Big day for Jio family . #CelebratingJio Digital India .. This is only the beginning.
— Shahid Kapoor (@shahidkapoor) December 27, 2015
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Unfortunately for them, people cannot be easily fooled and soon enough many took to Twitter to voice their opinion against the 'clone' tweets:
The insane level of celebrity endorsement is simply a reminder that the opposite of #Jio is Maro
— Veena (@veenavenugopal) December 28, 2015
Airtel only had the 4G girl but now every Tom, Dick, Harry and Twitter celeb is hyping about Jio. I'm afraid to be seen with my phone now.
— ッ (@selurus) December 28, 2015
Celeb tweeting done wrong - Jio Style.
— Annkur (@annkur) December 28, 2015
Maybe Reliance Jio is so amazing that every celeb had the same reaction to it. Or they are just trolling Mukeshbhai pic.twitter.com/Foy1ZU0e5h
— IndiaExplained (@IndiaExplained) December 28, 2015
I don't blame Reliance employees (including TV18 folks) for their Jio tweets; but the celeb copy-pasters are pretty shameless
— Kushan Mitra (@kushanmitra) December 28, 2015
Every #Bollywood celeb is tweeting the same bloody text for #jio launch. Whats the story here??
— pratik (@thatorthodoc) December 27, 2015
Wow! Many Indian Celebrities Had Exactly The Same Thought About Reliance Jio’s Launch....... #cloning #jio
— asish kumar (@AsishKumar_) December 28, 2015
https://twitter.com/aparna_jain/status/681146021716443137
So much outrage over celebs celebrating Jio. Most celeb twitter accounts are for self promotion and such activities. Live with it.
— Dhananjay (@Dhaanu) December 28, 2015
#CelebratingJio... Looks like tweets came from a factory of clones .. So much for artistic individuals ..@viveklkw pic.twitter.com/X5yPf7as6C
— Prof Dr.Ashish Gupta (@ashishbadshah) December 28, 2015
PHOTO: MTV
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